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Is it really possible to measure the value of PR?


Dominic Pollard, director of content and communications of City Road Communications, on whether it’s possible to measure the value of PR. 

To run a successful business, entrepreneurs face an endless series of challenges. Whether as an individual or a small team, they must have an idea, create a product, build a brand, establish themselves in a marketplace and acquire customers. On top of that they typically have to hire staff, secure investment and adapt to constantly evolving political and economic environments.

Amid such complexity and running on tight budgets, a startup must be careful in assessing what services will be most useful in helping it execute its commercial strategy. Or, put another way, small business leaders have to establish which skills and tools they require to help them overcome barriers to growth....