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Creativity, partnerships and hustle: The startup guide to events


Latif Baluch, co-founder of Calio, a personal calendar app, explains how tech startups can harness the power of events on a budget and with limited resources.

It’s tough to get traction as a startup. In the beginning it’s hard to grow a following, develop a strong product and make everything work on a limited budget.

You’re working on incremental improvements in a world with high expectations and short attention spans. There is one key solace, you can be very creative!

We recently launched our product and alongside it our first event, a pop-up street art exhibition highlighting our society’s over reliance on social media. We’re a small team with limited funding, but our event featured world famous street artists and utilised our tech....