Self-checkout company MishiPay raises £3.5m Series A

London-based mobile self-checkout company MishiPay has announced the completion of its Series A funding round of £3.5 million, with participation by American Express Ventures, Nauta Capital and United Ventures.

The announcement comes as MishiPay enters its next phase of growth, expanding the scale, speed of integration, and international reach of its industry-leading mobile self-checkout service.

The business has already begun generating value for retailers across Europe, including Decathlon and MediaMarktSaturn, by reducing checkout times in store and improving customer experience.

MishiPay’s mobile self-checkout solution allows customers to simply scan and pay for items using their smartphone, enabling them to exit the store without any need to wait at the checkout. This kind of frictionless shopping experience is a priority for many retailers. MishiPay can integrate into retailers’ existing infrastructure quickly, seamlessly and at a fraction of the cost of hardware-heavy solutions.

“Retailers around the world are under pressure to create an outstanding customer experience,” said Julia Huang, Managing Director at American Express Ventures.

“We believe MishiPay is well-positioned to play a key role in the omni-channel retail revolution and are pleased to support the company in its next phase of growth.”

“American Express is one of the world’s most trusted brands and brings unparalleled knowledge and experience. We are also delighted to have the support of Nauta Capital once again and the addition of United Ventures, another great retail-focused VC,” said Mustafa Khanwala, Founder and CEO of MishiPay.

“We believe we have found investment partners who share our vision for the next stage of our growth as we continue to scale across Europe and into the US.”