Online sportswear platform secures £1.6m investment

Price comparison website for football merchandise and sportswear has secured a £1.625m round of investment that will allow the company to roll out the first stage of its expansion strategy and global growth plans.

Based in Durham and backed by North East venture capital firm Northstar Ventures, FOOTY.COM will use the funding injection to increase brand awareness, bolster its workforce and invest in its online technology so its customers can find competitive deals on sportswear with ease.

Established in 2015 by five founding serial entrepreneurs – who have involvement with a string of high profile businesses across the region including SaleCycle and The Leighton Group – FOOTY.COM helps customers throughout the UK, Europe and the USA get the best pricing for trainers, football boots, football kits and sports clothing, providing access to thousands of products.

With investment provided both by the North East Innovation Fund, supported by the European Regional Development Fund and managed by Northstar Ventures, and a selection of angel investors, the company will now move forward with its plans to relocate to a new office and is now actively searching for talent to bring into the organisation, including experienced marketers and a relationship manager.

FOOTY.COM’s CEO Paul Lucherini said: “We believe we’re the only company globally comparing prices across the football world and the technology we have built is robust and innovative. We’ve got a great opportunity to grow a North East based business into something that millions of people will benefit from.

“The new funding we have acquired will help us reach the millions of football fans around the country, and the world.”

Ian Richards, Director, Northstar Ventures, said: “We’re delighted to be supporting FOOTY.COM, we’ve been impressed by the team and the vision as well as the ability to scale the business. We look forward to working with them as they take their innovative platform further and grow the team.”

Paul Lucherini added:“We’re in a great position following investment to really take the next steps in growing awareness of FOOTY.COM.  We’ll improve our technology even further and with our vision of making football affordable for everyone we really feel we can become a household name across the country.  The next stage of the journey is going to be an exciting one.”