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How to tip the scales in your favour during an investment pitch


Tom Britton is the co-founder of SyndicateRoom, an equity crowdfunding platform. In this article, he shares his top advice for founders looking to pitch to investors.

The proof, as they say, is in the investment. Often companies have great products, great teams, and great business plans but strike out when it comes to getting the investment they need because their pitch just didn’t deliver.

After working with companies on their presentations for the past four years I can honestly say that there is no silver bullet to convince investors to part with their cash. But if you keep the following points in mind when preparing for, and then delivering your pitch, I think you’ll be tipping the scales in your favour.

Focus is King

The average person can keep between four and seven things in their mind at any given time. You need to make sure those four are the most important stats/ideas that they can take away with them when they go back to their yacht and think about investing in you.  ...