Marketing platform Insights Family raises £5.6m

Insights Family Image credit: Insights Family

The Insights Family, a Manchester-based market intelligence platform, has raised £5.6m in an investment round led by the Business Growth Fund (BGF).

Founded in 2017, The Insights Family collects trends and insights from user data, which is filtered into its platform to inform client marketing strategies.

Clients of the startup include LEGO, Mattel, Nike and Warner Bros. The company said it serves clients across 22 countries and six continents.

“We’re proud to be a trusted partner to customers around the world. Our impressive customer portfolio is continually expanding, and with the additional strategic and financial support from BGF, we’re poised to amplify our growth even further in 2024,” said Insights Family CEO Tom Williams.

BGF provided £5m of the round, with the remaining £600,000 coming from DSW Ventures.

“The Insights Family has emerged as a global authority in market intelligence for kids, teens, parents, and families,” said BGF investor Rhys Davenport.

“We are thrilled to support another outstanding North West business and look forward to collaborating with the team on this next phase of growth.”

BGF is one of the largest growth capital investors in the UK. The firm last month appointed former BT Group chief executive and Conservative Party peer Ian Livingston as a non-executive chair.