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B2B lead generation firm Cognism raises $87.5m to expand in Europe, US

Image credit: Cognism

London-based B2B-focused sales and marketing lead generation platform provider Cognism has raised $87.5m (£64m) in funding. The Series C round was led by new investor Viking Global Investors while other participants included fellow new investor Blue Cloud Ventures and follow-on investors AXA Venture Partners, Swisscom Ventures and Volution.

Cognism will use the funding to fuel its expansion across Europe and strengthen its position in the US. The company envisages this expansion as a combination of organic growth and acquisitions.

It follows Cognism’s $12m raise in 2020 and $12.5m funding in 2021.

Founded in 2015, the startup provides tools to sales teams for generating data on sales leads. It says its software is compliant with data regulations such as GDPR, which was introduced in Europe in May 2018.

“By pairing our premium quality contact data with advanced contextual data points like technographics and buyer intent signals, we help modern revenue teams connect with confidence and exceed targets,” said James Isilay, CEO of Cognism. “We enable them to build a meaningful connection with their next best customer in the most predictable, efficient, and cost-effective way.”

In 2021, the startup opened a US office in Boston, led by new VP of sales Mark Bedard, previously of ZoomInfo. The company also welcomed industry veteran Phil Garlick to its board of directors.

Cognism says its technology helped over 1,000 customers in over 40 countries access compliant contact and contextual data in 2021. The year also saw the company launch Diamond Data, which provides phone-verified contacts for business development teams internationally.