Trustap has raised $10m (£7.4m) to launch Trustap Index, a solution designed to make marketplace or ecommerce listings fully transactable by AI agents.
Headquartered in Dublin, Trustap is a payments and transaction protection platform that enables commerce between buyers and sellers across online marketplaces and peer-to-peer platforms globally.
Trustap Index will work with AI models to handle product discovery, negotiation and payment on a buyer’s behalf, with a human confirming each transaction before funds are released.
According to data from McKinsey, agentic commerce could redirect up to $5tn (£3.7tn) in global retail spend by 2030.
However, for AI agents to transact meaningfully across the open web, they need structured, machine-readable data, and Trustap says the vast majority of marketplace listings are not structured correctly for agentic consumption. This is the unmet need Trustap Index aims to address.
The investment round was led by Aperture Capital, with participation from TX Ventures and other existing investors, and will fund continued product development of its marketplace and ecommerce platform, team expansion and the launch of Trustap Index.
“This funding gives us the runway to ensure that when an AI agent shops anywhere on the internet, it can find the listing, verify the seller and complete the payment securely through infrastructure it can rely on,” says Conor Lyden, founder and CEO at Trustap.
“That is the long-term vision: Trustap as the trusted payment layer for all online commerce, agentic and human alike.”
