With unforeseen obstacles witnessed by all businesses pandemic presented by the pandemic, fintechs have demonstrated their immense flexibility to adapt to the situation. Companies have reported increased yearly growth as well as customer acquisition and retention. Marius Galdikas, CEO at online banking service provider for internet-based companies ConnectPay, shares why investing in user experience (UX), cyber security, and robotic process automation (RPA) will remain key factors of resilience in the future as new challenges emerge.
Emphasis on customer-centric approach
Companies that aim to strengthen their customer-centric approach will be better equipped to handle any shocks to the system, with 72% of people rating personalisation as “highly important” in today’s financial landscape.
“The pandemic propelled customer-centricity so much that experts are now banking the future of financial services on hyper-personalisation and, without a doubt, companies that put the customer first will thrive in the future,” commented Galdikas....