Personify XP closes £550k pre-seed round

Personify XP, an anonymous digital analytics and AI personalisation platform, has closed a £550,000 pre-seed round. Investors include Founders Factory, Touker Suleyman and other high-profile angels.

As part of Founders Factory’s investment, its operations team across a number of core business functions are providing hands-on support to support the growth of Personify XP.

By automating the types of content and products that consumers see, Personify XP allows retailers to react in real-time to changes in an anonymous consumer’s digital journey as they move through a brand’s channels.

This drives on average a 10% increase in revenue for the brands the company works with. Personify XP partners with global brands such as boohoo, Farfetch, 7 For All Mankind, Pentland Brands, Hawes & Curtis, and Lovehoney to drive individualised experiences completely anonymously.

“Our goal is to ensure consumers do not have to sacrifice their anonymity to have a great brand experience,” said Ben Mercer, CCO of Personify XP.

“With growing privacy laws, starting with GDPR in Europe and most recently the California Consumer Protection Act (CCPA) this year, privacy is hampering the huge opportunity brands see from great digital experiences and the revenue gains possible from driving more personalised experiences to their customers. We have found excellent partners in Founders Factory, who immediately bought into our vision of personalising brand experiences to anyone, anywhere, without the need for any personal data.”

Isabela Chick, Managing Director Retail & Beauty at Founders Factory commented: “I’m delighted to welcome Personify XP to the Founders Factory accelerator programme. The team have built a remarkable technology that enables the personalisation of web experiences for anonymous visitors in real time based on current rather than past behaviour.

“As consumers’ data becomes increasingly protected by new regulations across the world, Personify XP answers a real need for e-commerce businesses and their customers. I’m excited to work with them on the next stage of their growth.”

Touker Suleyman, Fashion Retail Entrepreneur and TV Personality on Dragon’s Den commented: “I continue to be in awe of what the Personify XP team have been able to deliver with the platform in market and for my own brands like Hawes & Curtis, Ghost and Bikesoup.

“Consumers online have been so used to getting frustrated by their online experiences with irrelevant content and product recommendations. Personify XP has blown away the market by being able to deliver in real-time website adaptation to better service customers behaviours without anyone having to give away their data.”

Personify XP is experiencing rapid growth, having delivered 420% YoY growth since August 2019. While the global pandemic has hampered fundraising efforts for many, Personify XP has been well positioned to step up and underpin consumers’ ongoing adoption of online shopping.

The new funding will accelerate the growth of the startups direct business and indirect partners. It will allow the company to grow into new markets and open up new partnerships to drive channel revenue, increase marketing spend to fuel lead generation, and continue to improve the overall product experience.