Buymie – Ireland’s leading same-day grocery delivery company – has announced an extra €5.8 million in new investments into its business, to take its total capital raised this year to over €8 million.
This latest investment round was led by a new investor into the business – Wheatsheaf Group, the food and agriculture investment arm of the Grosvenor Estate.
Follow-on investments were also committed from existing backers including: Act Venture Capital, Sure Valley Ventures, Haatch Ventures, and HBAN. Other notable investors include Keith Weed, former Chief Marketing and Communications Officer for Unilever, and Scott Weavers Wright former Managing Director of Morrisons.com.
Over the last 18 months Buymie has expanded dramatically to meet the increasing demand for grocery home delivery, a trend which has heightened during the Covid-19 pandemic.
Buymie works closely with retail partners including Lidl and The Co-op to help provide a unique same-day ‘concierge’ delivery service to their customers. The business has just launched in the UK, marking the startup’s first expansion outside Ireland. The service is initially available in the Bristol metropolitan area in partnership with The Co-op and other UK retailers. The funds recently raised will enable Buymie to continue rapid market expansion both in Ireland and in the UK, with 15 other UK cities currently being considered.
Devan Hughes, CEO & Co-Founder of Buymie added: “This funding round will help Buymie achieve our goal of becoming the leading same-day grocery delivery provider across the UK and Ireland. More and more customers are frustrated by the long waiting times offered by conventional grocery delivery services and delighted with our solution that can deliver groceries in as little as one hour.
“The success of our Lidl partnership has demonstrated just how much appetite there is for our service, and how important seamless delivery is to retailers’ reputations. They have been a fantastic partner for Buymie.”
Katrin Burt, Managing Director at Wheatsheaf added: “We are excited by the potential for Buymie to lead in same-day grocery delivery across the UK and Ireland with its nimble and scalable approach. The investment aligns with Wheatsheaf’s goals to empower consumers with high quality and sustainable food choices and builds on our growing portfolio throughout the food and agriculture supply chain.”
Scott Weavers Wright (former CEO of Morrisons.com) added: “Consumers want same day grocery delivery, and traditional chilled van based grocery eCommerce solutions aren’t able to do same-day; that is why I backed Buymie which has unique capabilities in grocery eCommerce.”