Flavourworks has secured £3m in funding to further deepen its patent-pending cross-platform Touch Video technology and to expand the studio to work on an exciting pipeline of new games.

The Series A funding round has been led by Hiro Capital – the new Games, Esports and Sports technology VC fund led by Inspired Entertainment co-founder Luke Alvarez, Games Workshop co-founder Ian Livingstone CBE and Cherry Freeman, co-founder of LoveCrafts.

Sky Ventures is co-investing in Flavourworks alongside Hiro Capital. Sky Ventures is additionally an investor in Hiro.

Jack Attridge and Pavle Mihajlovic founded Flavourworks on London’s Silicon Roundabout in 2015 with a radical vision of bringing interactive stories to filmed content for a global audience.

Flavourworks’ first title, Erica, has recently been published by Sony Interactive Entertainment and is available on the PlayStation 4 now, with mobile launches following soon.

Co-founder Pavle Mihajlovic said: “Our technology combines the mechanics of traditional storytelling with immersive soundtracks and next-level interactions that let you touch, feel and experience nuanced, interactive stories. This is the first time a game lets you reach out and touch a real, live-action world and have this world react to you in a meaningful way. We’re so excited to be working with our investors to help share these experiences worldwide.”

Luke Alvarez, Managing Partner of Hiro, added: “Hiro is thrilled to be investing in Flavourworks as our Fund’s first of many deals. Jack and Pavle have exactly what we look for in game entrepreneurs: they have a powerful vision of inventing a whole new genre; they have innovated both the technology and the game content to do that; and they are getting traction with some of the biggest players in the ecosystem, including Sony and Sky.”

James McClurg, Director of Startup Investments and Partnerships at Sky also said: “We have invested in the Hiro Capital Fund to discover exactly the kinds of technology and talent Hiro have found with Flavourworks.

“We are looking forward to supporting the company, as the technology develops and the content is produced out of Jack and Pavle’s studio, in the months and years to come.”