Blaize, a customer experience platform for the subscription economy, has raised a £2.5M seed round from Pan-European VC, Nauta Capital.

The London-based SaaS company enables businesses to design and roll-out highly personalised digital subscription journeys. Through Blaize, non-technical teams can utilise intuitive, code-free drag-and-drop functionality to test and deliver trial, sell and up-sell journeys in real-time.

Featuring IAM (identity and access management), a dynamic CDN (content delivery network) and a data-driven paywall, Blaize enables publishers and brands to quickly create digital subscription offerings at scale without technical infrastructure changes – resulting in double-digit percentage increases in monthly revenue and renewals.

Launched in 2018, the Blaize platform will power a shift toward subscription-based business models, predicted to impact 75% of businesses selling direct to consumers by 2023. The solution enables frictionless interactions for consumers who are increasingly demanding new ways in which they can customise relationships with brands to derive greater value.

CEO James Henderson said: “The the rapid growth of the subscription economy means companies across all industries must transition from static, ‘one-size fits all’ digital journeys to personalised unique experiences for every consumer.

“For media, this need is compounded by a massive decline in advertising revenue. Blaize makes it possible to address these challenges head-on at speed and at scale.”

Carles Ferrer, Nauta Capitals London-based General Partner will be joining Blaizes board and will support the companys growth plans. We believe Blaize is uniquely positioned to be the go-to solution for all subscription businesses; from the media and entertainment industry to e-commerce, finance and enterprise SaaS,” said Ferrer.

“In less than a year – and without external funding – James and the team have built a highly reputable customer-base and achieved great commercial traction, so we are excited to join Blaize on this incredible journey.

The £2.5M investment will allow Blaize to double down the team to meet growing demand and expand their commercial offering in the US.