Mobeus has led a £4 million investment round for IPV, the media asset management software provider that helps leading brands intelligently create, search and automate video content at game-changing speeds.
Professional video content is increasingly important in marketing to prospects and customers, not to mention connecting employees across multiple locations.
As the number of video files and the size of those files grow, brands require alternative and flexible solutions to manage video media content in ever shorter timeframes from remote locations.
IPV has developed one of the leading media asset management products, Curator, that makes video content easy to capture, access, edit, modify and transfer, in order to ensure consistency of message and increase audiences via digital, online and on mobile platforms.
IPV has an enviable blue-chip client base, including leading players across multiple verticals, such as HBO, Monster Energy, NASA, Nintendo, PGA Tour and Turner, with a significant presence across the UK and the US.
Mark Fagan, CEO, said: “We have fantastic customers, and an exceptional product and vision.With streaming and OTT services becoming ever more dynamic, and as video grows across all organisations from broadcasters to brands, so has the need to organise and collaborate on this content efficiently.
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“The beauty of Curator is its ability to make any brand’s video content easily accessible to anyone in the business who needs it, substantially enhancing the use of video for everything from marketing campaigns, through creating consistent customer experience, to archiving and monetising old content”
Rowan Grobler, Investment Manager, added: “We’re delighted to be leading an investment round to back a senior team of proven operators. With further capital to support the sales and marketing function, IPV will be well positioned to target the digital marketing sector in both the US and the UK.
“This exciting market is growing at over 20% year-on-year. In our diligence and from speaking to customers, we have determined that IPV has a stand-out product.”