My Wine Society has launched a social engagement platform dedicated to wine for vineyards, vendors and the global passionate wine community.

CEO of My Wine Society, Sean Evans, and fellow industry entrepreneur Jeremy Wong, developed the app’s concept alongside Skylab apps. They wanted to create a kind of Facebook for wine, according to Evans.

Users of the app can interact, share, explore, and be rewarded. “We were able to leverage a technology company that specialises in the science of engagement, to create a unique app platform that centres around creating the global wine community,” said Evans.

“With that we’re giving a place for wineries to uniquely communicate with their customers in a way that feels organic and complete, so they don’t lose touch with people.”

My Wine Society hosted its Beta launch event for the Napa Valley region – which marked the official opening of its first public testing round in partnership with conscious consumer outlet Feast it Forward – in July at The Studio in Napa, California. It also launched in the LA/Temecula region in November and plans to launch in the Mexico region in early 2019.

The app is available for free download on the Google Play and App Store.