George Wade is the co-founder and CCO of Zevero, a carbon management platform that automates emissions data collection.
In this week’s Founder in Five Q&A, Wade discusses the vital importance of listening to customers and integrating the findings, how the right working environment makes all the difference and the problem with modern social media platforms.
What one thing do you wish you’d done differently when launching your company?
I would have pushed to have more early customer conversations from the outset and then integrate the learnings from those conversations more quickly.
Customers are what bring focus. They show you where both the pain points and the value lie, and hearing from them about what they actually want to pay for helps with targeted development massively....