Search engine optimisation (SEO) has been a staple element of business growth for decades now, but if the shift towards AI searching continues, it could be left in the dust, creating a divide between the AI visible and the rest.
That was in part the thinking behind the launch of Surfacd, an AI visibility tool for B2B brands developed by strategic marketing and communications agency Clarity Global.
It is one of a few tools that have sprung up amid a panic that AI search, which is being championed by the likes of Google and OpenAI, will render conventional SEO practices obsolete.
Though AI searching and the concept of AI visibility are pretty nascent, consumer trends suggest they could already be having an enormous impact on which companies are seen by customers....