Apple is ramping up its UK hiring with the opening of a new office in Cambridge focused on AI and machine learning.
The Apple site in Cambridge has several hundred team members working on AI projects, which have become a top priority for tech firms.
On a visit to Britain, Apple CEO Tim Cook reinforced the company’s commitment to its UK presence.
“For more than four decades, Apple has been proud to be part of communities across the UK,” Cook said.
“Whether it’s enriching the lives of our customers, helping support incredible developers, working closely with suppliers, or opening our stunning new UK headquarters, we are deeply committed to creating jobs and harnessing creativity throughout the country.”
Other investments made by Apple include its UK headquarters and store spanning six-stories at London’s Battersea Power Station.
Apple said it has become responsible for employing over 550,000 people across the country, with additional offices in St. Albans and Swindon.
The move by the tech giant will bolster the UK’s AI economy, which is worth £3.7bn and accounts for more than 50,000 jobs, according to government figures.
Secretary of State for Science, Innovation and Technology Michelle Donelan said: “We want to ensure the UK remains at the forefront, so we can make the most of the jobs this technology brings and can lead the way on its safe and responsible development.
“This announcement from Apple is the latest vote of confidence in the UK as the best place to invest in tech in Europe.”