LifeScore, an AI-based music technology company has raised £11m in a Series A investment round led by Octopus Ventures.
Warner Music Group, IDEO and 4 Good Ventures, along with previous investors, have also participated in the latest investment round.
The music tech firm will use the funding for global acceleration and continue to strengthen its technical team and proprietary adaptive music technology.
LifeScore is a Wiltshire-based company that offers adaptive music assembled by AI in multiple layers from original, recorded cells to adapt to the context and needs of the listener.
Despite providing automation to music generation, LifeScore claims it does not intend to replace music created by humans. Instead, it claims to be a way for human-composed and performed music to be algorithmically produced on demand.
Founded in 2016 by film and game soundtrack composer Philip Sheppard and AI expert and co-creator of Siri, Ian Drew, along with tech entrepreneur and former attorney Chris Walch.
“LifeScore wants to bring the composer into the action, using augmented intelligence to surprise and delight, rendering music reactive and dynamic in real-time,” said Sheppard.
“We are thrilled to have found such supportive partners in this investment round and believe that this will enable us to bring an entirely new music platform to fruition whilst creating many opportunities for musicians.”
Octopus Ventures continues its heavy UK tech investments pattern by leading this Series A round. Octopus Ventures investor Akriti Dokania said: “LifeScore has made truly pioneering advances with its music technology.
“Music is central to our way of living and mood and by creating adaptive music on demand, the technology is algorithmically tailored to the context and needs of the listener. Philip Sheppard and the team have a huge vision for the future of music, and we couldn’t be more thrilled to be supporting them on this journey.”