Digital mapping startup Spinview has raised £5.5m in a pre-Series A funding round to develop its data visualisation platform.
The company, which is headquartered in London, is looking to capitalise on the much-hyped metaverse.
Spinview combines data from a variety of sources and visualises it, allowing clients to understand and observe their data as part of the metaverse.
“Our tools put people at the heart of this process – from mapping a physical asset to a digital platform and using this data to analyse its efficiency, condition, and status remotely, or measuring the way stakeholders respond to virtual environments,” said Spinview founder and CEO, Linda Wade.
Spinview claims its visualised information allows users to see trends and key points in their own data that they could otherwise have missed. It also allows complex data to be understood by anyone at an organisation, rather than just the tech adept.
The Business-facing metaverse company specialises in buildings and road and rail infrastructure.
In January, it entered a partnership with Transport for London (TfL) to digitally monitor tracks and tunnels in the London Underground.
“When thinking of data, people most often think of engineers, developers and IT teams using and manipulating that data with little to no input from the wider business,” Wade said.
“People need to think beyond this limiting view. Using this important data to create a visual intelligence ecosystem that can be understood and accessed by every working individual is the key to untold improvements.”
The pre-Series A investment came from Alchemmy, a management consulting firm that specialises in data solutions to support organisations across various industries.
The round also included a number of angel investors, as well as money from the Future Fund – a UK government scheme to support innovative technology, delivered by the British Business Bank.
Spinview’s latest funding round brings the total amount raised by the startup to £8m since its formation in 2015.
Last month, the company said it plans to expand to the US and Canadian markets via a strategic partnership.