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Workflow SaaS firm selects London for European HQ
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Israeli collaboration software company has opened a new office in London and selected it as its European headquarters. The cloud-based, software-as-a-service (SaaS) company will also double its headcount in the capital.

The move comes as the company tripled its revenue in the UK compared to 2020 and surpassed over 13,000 UK customers.

“The expansion in the UK market is another key phase in’s continued growth, and marks the company’s first office directly serving the European market,” said Will Hale, northern European leader at

Headquartered in Tel Aviv, describes itself as a cloud-based “work operating system”, or work OS, in which teams create workflow apps in minutes to run their processes, projects and everyday work.

It counts companies such as Uber, PayPal and Marriott Hotel among its customers. set to double London workforce

Earlier this year it listed on the US Nasdaq stock exchange in an IPO that valued it at $7.5bn.

Capitalising on the momentum of its public listing, plans to double its workforce in Fitzrovia, London, in the next 12 months. The company is currently hiring for roles including IT, consulting, marketing and partnerships, along with alliances.

The company eyes global expansion by localising its platform and providing customers with a flexible and adaptable work OS.

Additionally, the company is creating its partner infrastructure and fostering a self-sufficient ecosystem underpinned by strategic partnerships in the UK.

“We’re thrilled to welcome new customers and partners and to build out our thriving team in London, allowing more companies to excel and grow with Work OS,” added Hale.

To date, the Tel Aviv company has partnered with over 85 channel partners operating in over 45 countries across the globe. is already working with local partners such as Provident CRM and Enable Services and plans to grow its UK channel partnerships in 2022 by 70%.

Naveed Malik, regional director EMEA at, said: “We’re very excited to onboard new partners that understand the local market and use to fit their needs, build their own unique solutions on top of, and to be our true partners in democratising the power of software. Broadening our presence in the UK will help us grow our local partner ecosystem to more than double in the year ahead and further expand in Europe.”