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Podcast: Taking surgical simulators from Merseyside to Tampa Bay – Inovus Medical’s Elliot Street  

Inovus Medical UKTN Podcast

Elliot Street, CEO and co-founder of Inovus Medical, explains how surgical training simulators can help fix the shortage of qualified surgeons, explores how robotics will change the future of surgery, and shares advice on expanding to the US.  

Founded in 2012, Inovus Medical designs and manufactures a surgical training platform that combines soft tissue models with digital overlays. The headset-free augmented reality technology provides haptic feedback for trainee surgeons to simulate a real-world environment.

“Across the globe, we are missing, or not doing 143 million surgical procedures that are required by patients,” says Street. “That is resulting in 1.5 million preventable deaths per year.”

The company is based in St Helens, a town in Merseyside, England. Street says the town’s proximity to Liverpool and Manchester means it can access talent from across the North West, while coming with lower overheads.  

In December 2023, Invous Medical opened its US headquarters in Tampa Bay, Florida. In this episode, Street shares tips for UK tech companies looking to expand across the Atlantic, from remote sales tactics to navigating cultural quirks.

“I would urge anyone that is looking to go into the US to build a system and a process around that market entry strategy,” says Street.

The expansion followed the company being crowned KPMG’s UK Tech Innovator, a competition to uncover fast-growth tech startups from across the country. Street reflects on how the competition opened doors for Inovus and shares some of the learnings, such as pitch deck advice.

Listen to the full episode here, along with all previous episodes of the UKTN Podcast.

The UKTN Podcast is sponsored by HSBC Innovation Banking, which offers flexible banking solutions for startups, scaleups, growth businesses, investors and those working towards IPO.

Throughout the series, the UKTN Podcast will be speaking to some of the key movers and shakers from UK tech. We’ll learn growth strategies from both seasoned and up-and-coming founders, hear market sentiments from investors, and question policymakers on the decisions impacting the country’s innovation economy.

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