This week’s podcast guest is Aron Gelbard, co-founder and CEO of Bloom and Wild. Gelbard discusses why flower delivery has been a surprisingly difficult practice to perfect, how the Covid-19 pandemic massively boosted his firm’s popularity and how he went from management consultancy to founding a startup.
Bloom and Wild is an online flower delivery platform that posts assemblable bouquets through peoples’ doors.
Gelbard described how his family has had a history of entrepreneurship that inspired him to found his own company – but not before a prominent consulting career in the City – and how he has had to learn to avoid perfectionism in the scrappy world of startup founding.
Listen to the full episode here, along with all previous episodes of the UKTN Podcast.
The UKTN Podcast is sponsored by HSBC Innovation Banking, which offers flexible banking solutions for startups, scaleups, growth businesses, investors and those working towards IPO.
Throughout the series, the UKTN Podcast speaks to some of the key movers and shakers from UK tech. We’ll learn growth strategies from both seasoned and up-and-coming founders, hear market sentiments from investors, and question policymakers on the decisions impacting the country’s innovation economy.