This week’s podcast guest is Caroline Seton, co-founder of Forest, who discusses the cultural shift in perceptions of cycling brought in by bike hire services, the infrastructural barriers to encourage mass cycling and navigating the venture capital landscape.
Forest, founded as Human Forest, is a London-based bicycle hiring service competing with the likes of Lime.
The company was founded in 2020 and has become one of the UK capital’s most used bike rental firms.
Listen to the full episode here, along with all previous episodes of the UKTN Podcast.
The UKTN Podcast is sponsored by HSBC Innovation Banking, which offers flexible banking solutions for startups, scaleups, growth businesses, investors and those working towards IPO.
Throughout the series, the UKTN Podcast speaks to some of the key movers and shakers from UK tech. We’ll learn growth strategies from both seasoned and up-and-coming founders, hear market sentiments from investors, and question policymakers on the decisions impacting the country’s innovation economy.
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