Comparing Reprise, Walnut, Demostack, and Navattic – Which is Best Demo Platform?

SaaS is a big business in the UK, made evident by the fact that the market is continually expanding across a plethora of B2B and B2C industries, year-on-year. By 2026, public cloud SaaS revenue is expected to reach $16.47 billion in the UK as more people look to gain access to advanced applications without breaking the bank. Moreover, it’s hard to argue against the many advantages SaaS systems deliver compared to their legacy counterparts, such as reduced time to benefit, lower costs, enhanced scalability, and improved flexibility.

Thanks to these services, companies of all shapes and sizes now have the capability to implement business models that would have previously been out of reach due to a lack of access to proprietary software. One such methodology is product-led growth, an end-user-focused strategy that depends on the product as the primary engine of client acquisition, lead conversion, and growth. Over the past few years, product-led growth organizations have experienced 50% more revenue production than their counterparts, which goes to show just how effective it can be.

It goes without saying then that within such a model, the sales demos quickly becomes one of the most pivotal aspects of a company’s entire business operations since almost all revenue generation will depend upon how well a company can demonstrate the features, benefits, and value of its product/service to each prospect they face.

In light of this, several firms have been hard at work developing experience platforms specifically designed to help companies get the very best out of each and every product demonstration. Each of these services is built from the ground up to help you sell smarter with fewer resources, so you can connect with prospects on a deeper level and boost conversions. On that note, let’s take a look at a side-by-side comparison of some leading platforms in this sales/product demo experience space, Reprise, Walnut, Demostack and Navattic.


Reprise, based out of Boston, is a cloud-based demo platform designed to assist sales and marketing teams that are looking to promote their goods through different product instances. Similar to many other product demo experience platforms, Reprise is no-code, which ensures that back-end teams are not required to be involved in the workflow. Not only does this free up company resources, but it allows those in charge of delivering the presentation to take full control of the reins and customize it as per their own vision.

The vision is there, but the execution needs some work. Customers are claiming it’s a bit slower to adopt than its competitors’ products, the support is lacking, and the overall UI is a bit more tech-oriented than “GTM” oriented.

However, with just a few clicks, the Reprise platform can potentially take a clone of the front end of your product, which sales reps can then personalize almost endlessly. This allows sales teams to guide prospects to the software’s core features and, ideally, towards the areas that present the most value to that user. Thus, whether it’s a live or guided sales demo, Reprise can help SaaS companies improve conversion rates across every conceivable vertical simply by allowing the prospects to experience the software themselves without any barriers or limitations.


The entire aim of Walnut, based out of NYC, is to provide the most customer-centric experience possible by equipping sales representatives with all the features and functionalities they need to directly appeal to each prospect’s specific wants, needs, and concerns.

This is accomplished via Walnut’s simple, user-friendly, no-code software, which eliminates the requirement for cross-departmental teams to engage in demo production. In turn, this grants complete control to the employees that deliver the demos and the sales teams. As a result,  sales teams are given the ability to adapt each presentation to the prospect in front of them, while also gathering critical information along the way (via click monitoring) that can be examined and leveraged to influence strategy in later demonstrations.

Furthermore, Walnut enables businesses to embed product demos into any online platform, including websites and landing pages, giving anyone who comes across them, the chance to experience the product as many times as they like.

Some online reviews could be found mentioning lack of technical support here and there, especially with different and less common browsers, but the overall perception is positive.


Demostack, based out of Israel, is a demo environment that focuses on the ease of capture, product replica and support for sales engineers. It aims to deliver a fast, scalable solution to the same problem that other demo experience platforms are already pretty impactful in solving, but with a different angle.

It goes deep into the replication front, and less deep into other important features that the alternatives contain: insights, walkthroughs, marketing embeds and various integrations.

Solutions and pre-sales engineers can enjoy a new alternative to their current demo environments, make changes and edits to the data shown within the demo and more.

The market perception falls a bit short on Demostack, as customers are mostly quoted saying the technology doesn’t fulfill its promises, and so you’re left with a solution that could be replaced by more operating alternatives. However, Demostack’s vision is great, similar to the alternatives.


A significantly smaller alternative is Navattic, (based remotely), another platform that gives sales and marketing teams the tools they need to create interactive product demos built to convert. When using Navattic, you must first capture a front-end copy of your existing demo environment, but the good news is that no coding experience is required. Once again, this leaves sales and marketing teams to their own devices, which benefits everybody involved in the process.

Next up, sales reps get the chance to customize their demos by adding elements, text, and images that help to tell a compelling story about the features and benefits of their product. Reps can also utilize the flow builder, which is a tool that allows them to create overly guides that turn the demo into an interactive experience. When integrating with your existing sales stack, Navattic is a tool that will help you convert visitors, drive more qualified leads, and enjoy shorter sales cycles through effectively educating prospects across all touchpoints.

They’re currently an earlier stage team, with less funding and feature sets than the other demo experience platforms, so for a more mature product you might consider giving Reprise, Demostack or Walnut a go.

Our Verdict: Which is the best demo experience platform?

Each of these demo experience platforms provides a wealth of benefits to companies looking to get the best out of their sales demonstrations. Since they are no-code and hosted on the cloud, sales and marketing departments are able to regain total control of the demo before delivering a seamless experience free from technical glitches.

While it is difficult to pick a standout winner, it’s hard to look past Walnut as the market leader in this new and exciting industry, mainly thanks to their incredibly feature-rich dashboard that allows reps to extract the maximum value out of each and every client encounter.

According to different review sites, LinkedIn forums and overall perception, Walnut tops the alternatives with indicators such as customer support, ease of use, adoption within the organization, and more.