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Why words work

The written word should not be overlooked in the tech industry when developing products and people, says Mark De Cates, CTO, CharacterScope.

Ensuring your staff have access to impactful and effective leadership development is vital when propelling your employees through a growth journey. In today’s fast paced environment where time is money, the lure of fast track courses delivered in a few hours is compelling. These courses, like so much in our modern lives, tend to rely on charts and images whilst using as few words as possible.

Indeed, after more than a decade in the tech industry, I had lost track of the last time I’d seen more than a few sentences strung together – except for terms and conditions and user guides. It became the standard belief that long reams of text would never make their way into a product. The tech industry had seemingly become a space where the written word was used for things we didn’t want users to read – like the aforementioned terms and conditions....