By Myk Baxter
Whether it’s about protecting your online reputation, or just another process in the development of your new business website, search engine optimisation (also known as SEO), is a necessary and incredibly important task that needs to be done right and then maintained indefinitely.
Unlike my other articles in this series that have definitive answers and end-points that you can aim towards, SEO is a more fluid, flexible system that often changes without notice, potentially leaving many companies left in the wake of other businesses who employ dedicated SEO management services.
It’s Not Just Algorithms
You’ve probably seen time and time again that Google has announced a brand new algorithm that is said to change the face of SEO forever. Although not wrong, as any optimisation will need to be adjusted for the new protocols of Google and other search engines, the idea that all SEO is dictated by search engine algorithms is not completely accurate....