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Online Reputation Management – It’s More Important Than You Think

By Myk Baxter

In my last two articles about the importance of good website development and bringing a website to market, I explored what steps are needed to get a website up and running in the best way possible. 

Now it’s out there, your business is open for all to see. Visitors from across the world will seek out or stumble across your business and many will follow through with purchases or make contact and inquire about your services.

While most will be looking at your site positively, there are always a handful of customers who have something less than positive to say. There’s also trolls and competitors who play dirty tricks to bring down the reputation of your business too – all of which needs a robust online reputation management plan to counter these unfavourable effects....