Patrick Van Der Mijl, Co-Founder and Chief Product Officer, Speakap
It’s no secret that today’s workforce wants more than a secure job and a steady pay cheque. While those may have been important criteria for employment back in the day, it’s a very different picture these days.
With the high rates of adoption of digital and mobile tools, apps and social platforms, coupled with the influx of a younger generation of workers (millennials and Gen Zers) making up the majority of the workforce today, keeping employees happy, fulfilled, motivated and engaged long-term is a lot harder than most HR and employee engagement professionals realise.
With many tech companies currently being named and shamed for low employee engagement and toxic cultures, culture is fast becoming a must-have component of HR and employee experience programs. And according to our latest research into culture’s role in improving employee loyalty, culture isn’t just a nice-to-have attribute for employees; it’s a critical attribute that strongly influences their perceptions, trust and loyalty with their employers....