Welsh RetailTech startup Talkative, has raised a second round of equity investment funding to grow its business.

The funding amount has been undisclosed, yet is said to be in the region of mid-six figures and was 100% equity. The round was led by existing venture capital investors including Wesley Clover, and supplemented by Development Bank Wales, angel investors and the founding executive team.

Based in Newport in South Wales, Talkative helps businesses to communicate with online customers. The product enables clients to embed voice, video, chat and co-browsing into their websites. The idea is to help companies talk to customers in real-time using technologies such as WebRTC.

Founder and director Felix Winstone believes that this latest cash injection will help transform Talkative: “We’re pleased to raise this additional funding, which allows us to accelerate our growth in this global market. We’re bringing more talented people into the team who are aligned with our mission and are helping us to better service our growing client base.

“We’ve got some exciting plans for 2018/19 as we scale up our operations,” he added.

Its hoped that the money will help to accelerate customer acquisition, including larger customers, and enable channel partnerships. The team is currently hiring for positions across sales, marketing and engineering, and is a key partner with Cardiff University’s National Software Academy.

Talkative is used by clients in the travel, automotive, retail and financial services sectors. The company states that using the Talkative platform helps to maximise sales opportunities as well as improving customer experience by providing insights and allowing companies to provide a quicker and more personal response to their queries.