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Was 2014 finally, finally the year of mobile?

If you’ve worked in mobile, you’ll remember that 2011, 2012 and 2013 were all ‘the year of mobile’, and with no jargon regulators to police what that meant, the declaration was met with nods, scowls or disbelief.

As well as being crowned the year of the selfie by Twitter, and the year of gluttony by CNBC, 2014 has yet again seen impressive highs among mobile’s key metrics. But is it finally, finally the year of mobile..?

Highs

Adoption and traffic

UK smartphone ownership is set to reach 80% post-Christmas, with a ‘saturation point’ of around 90% expected in 2016. The Internet Advertising Bureau reckons tablet penetration will tip 50% by the end of 2014, true validation for the device you never knew you needed....

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