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ViaVan launches London ride-sharing service to rival Uber

Mercedes-Benz backed ViaVan has launched its ride-sharing service in London as an ‘affordable’ alternative to Uber.

Founded in 2017, ViaVan is a joint venture between Via and Mercedes-Benz Vans. It allows passengers heading in the same direction to share a ride together in a professionally-chauffeured vehicle.

The service will be offered in  Zones 1 and 2 of the city, exclusively as ride-pooling. To mark the launch, it will cost just £3 to get to or from Zone 1 for a limited time.

The company is positioning itself as an Uber alternative, claiming to offer the lower fares, better treatment of drivers and riders, and a corporate ethos that puts safety first.

Chris Snyder, CEO of ViaVan, said he is delighted to finally give Londoners an alternative to expensive and inefficient private car services: “Londoners deserve innovative transportation solutions that are safe, convenient, and affordable.”...