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Unilever opens application process for Foundry 50 programme


Tech startups can now apply for their chance to pitch to industry leaders at the Lions Innovation conference in Cannes, due to take place in June.

As part of the Unilever Foundry 50, successful startups will be given access to networking opportunities and will get the chance to showcase their technology at the Lions Innovation Conference.

Edward Pearse Wheatlely, co-founder of Seenit and 2015 Foundry 50 finalist, said: “The Unilever Foundry has a knack of identifying and supporting the most innovative startups in the world. Being selected as part of the Foundry 50 gave us validation in the eyes of the industry that is unparalleled.

“We had access to people and opportunities  that would not have been possible alone.  The introduction made at Lions Innovation through the Foundry 50 have lead to investments from the markets we are trying to conquer,” he concluded.

Participants will be chosen by an expert panel, including co-founder Brent Hoberman and Olivier Garel, head of Unilever Ventures.

To enter, startups must, among other criteria, be innovative, disruptive and relevant to the marketing and advertising industry and have been incorporated within the last five years.

“Like Unilever Foundry, Lions Innovation believe that fostering the creativity and innovation of tech startups is instrumental to bringing the future of marketing forward. By working collectively with startups, we can supercharge the transformation of our industry, and that’s good for consumers, for brands and for entrepreneurs,” commented Aline Santos, SVP of marketing at Unilever.

Startups can apply now. Entries will close at 23:59 GMT on 11 March 2015. The final Foundry 50 will be revealed on Wednesday 13th April 2016.