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UK cleantech Greener, ‘Tinder for sustainable food and drink SMEs’ secures £142K for growth

Greener

UK-based Greener, a B2B sustainability matchmaking platform for food and drink SMEs has recently closed £142K in pre-seed funding. A part of the investment round was led by Innovate UK Sustainable Innovation Fund.

The cleantech startup aims to use the fund to take their algorithmic matchmaking platform live and advance their mission of making sustainability accessible and affordable for small businesses. Also, it will allow them to test and iterate its core technology before the launch later in summer 2021.

Co-Founder Dan Yates said: “Research has shown that the vast majority of small businesses want to incorporate more sustainability into their practices, but we knew that the existing methods and processes were too time-consuming, too complicated, and too resource-intensive for them to implement. We also knew that SMEs are the driving force of the economy, especially in the food and drink industry. We had a clear problem, we had a large market, and the solution became apparent: we need to make sustainability simple.”

Co-Founder Mehrnaz Tajmir, a Ph.D. candidate in Sustainable Supply Chain Management at Bath University, said: “Ultimately, sustainability cannot be improved in isolation, whether by a single firm or a single person. Sustainability is about building better supply chains and working with the right partners. But finding those partners is actually really hard if you don’t know what you’re looking for, and knowing where to start – especially after a year like this – is daunting. That’s where we decided we can help.”

Sustainability matchmaking in food and drink industry

Founded in 2019 by sustainability experts Mehrnaz Tajmir and Dan Yates in Bath, at a time when COVID-19 impacted businesses very hard, Greener aims to make it easy for food and drink SMEs to connect with each other seamlessly and also create new networks through their matchmaking platform. Their main aim is to create a genuinely sustainable supply chain.

Further, Greener has built around a process of “sustainability matchmaking” that generates tailored matches across the food and drink industry. With this solution, the company helps buyers and suppliers easily build sustainable and tailored supply chains.

After their early successes in the research & development and testing stages, Greener is now focused solely on growing their user base and learning how they can improve their platform as they plan for future growth.

Dan Yates said: “The next stage is to start getting more businesses onboard, and gaining as much feedback as possible. That is the key to getting the platform performing at the levels we are striving for. We believe this is a hugely important moment for green innovation in the UK, and based on our early interactions with users we know we are not alone.”

Registration for food/drink SMEs and providers of sustainability solutions is open on the company’s website.