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The UK Sharing Economy: Deciphering the challenges and its long-term potential


“I think every business needs to be able to raise money to keep going and to be able to be profitable,” said Jo Bertram, regional general manager of Northern Europe at Uber, which has to date raised $8.71bn from 72 different investors.

Speaking at the Sharing Economy Symposium, hosted by Sharing Economy UK, earlier today, Bertram touched on the challenges faced by early stage tech firms seeking to raise venture capital money.

Giving Uber as an example, Bertram spoke about how raising cash could help firms capture the market share and customers needed to scale in the long-term.

Meeting demand

“If we had five drivers in London, and 10 customers, consumers would likely be seeing estimated times of arrival of about 60 minutes....