Welcome to your round up of some of the past week’s most interesting surveys, statistics and reports relevant to those involved in the UK tech industry.
This week, we have statistics relating to e-commerce apps, customer experience, diversity in the tech industry and the use of tech within business presentations.
E-commerce apps
According to research by the Application Resource Center (ARC) titled Internet Retailer 2016 Europe 500, UK eTailers earned £29.53bn in web sales in 2015.
The research found that the most popular apps, based on user feedback, were: Asos, Polyvore, Stocard, Wanelo Shopping, Groupon, Wish, 5miles, Geek by Wish, Carousell, and Shpock by Finderly.
Based on the highest-rated apps, UK consumers value sales alerts, relevant in-app push notifications, simple transaction flows, elegantly-designed product discoverability, personalised experiences, social engagement, rewards programmes, location-based services and flash sales....