“My first company was destined to fail,” entrepreneur James Routledge told a captive audience at a recent Startup Postmortem event.
Hosted by Runway East and chaired by Cathy White, founder of CEW Communications and GeekGirl, the event saw four startup founders and former-CEOs take to the stage to bear all and divulge the nitty gritty on why their respective ventures ultimately crashed and burned.
Routledge shared his story of co-founding MatchChat – a social network for sports fans, which pivoted into an AdTech product and subsequently failed.
“I started MatchChat for the wrong reasons – I was at university, I watched The Social Network, read TechCrunch and I just thought ‘let’s build an app, raise a few million, sell it and we’ll all be happy, become angel investors and write a Medium blog post’. If you’ve heard the word ‘wantrepreneur’, that was me,” he explained....