Ride-hailing app xooox has launched across the entire UK today.

Invented by the team behind start-up Perfect Data, xooox (pronounced zooks’) provides more choice and wider geographical coverage than any other cab app, making it a one-stop shop for passengers right across the nation.

Xooox gives cab drivers the freedom to find their own fares and set their own prices, placing them back in control of their own livelihoods.

Maximum choice for passengers

Xooox allows passengers to search for all available minicabs, black cabs and other taxicabs in their area at that particular moment in time, choosing between rides based on a broad range of criteria, including the cost of the fare, type of cab, its emissions, ETA, boot space, number of seats and whether its wheelchair accessible.

Xooox will also be available anywhere in the country – including rural communities and the many towns and cities where other apps aren’t licensed or aren’t economically viable.

Drivers back in control

Any of the UK’s 400,000 licensed drivers – both independent cabbies and drivers working for minicab operators – can download and use the new xooox driver app with no commission charges.

Unlike existing apps, which tell drivers which passengers to pick up and how much to charge, xooox gives drivers a live map of all local passengers actively searching for a cab, so they can choose their own work.

Darren Tenney, the ex-cab driver who founded Perfect Data, the company behind xooox said: “xooox places drivers firmly back in control of their livelihoods. For too long, drivers have had two options – find their own fares without the help of technology, or be enslaved to an algorithm that dictates when they work and for how much. xooox changes this forever; from now on, drivers are in charge of the tech, not the other way around.”

xooox also works in conjunction – rather than competition – with existing operators and minicab firms. Any operator that wants to supplement its existing advanced bookings with real-time journey requests – or that wants to grow its pool of drivers – can also sign up to use the xooox service for free. Each operator will get access to a live map pinpointing the location of their own drivers, as well as nearby passengers.

Tenney continued, “xooox is not another tech-based cab company trying to muscle in on an existing trade, instead it’s a software tool that will empower operators and drivers to win more business off their own backs.”

The xooox passenger app are available on both the AppStore and the Google Play Store.