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London-based dating app founded by sisters receives $1M to grow in US

So Syncd
Image credits: So Syncd

Two sisters launched a dating app called So Syncd that matches partners with compatible personality types just in time for Valentine’s Day this year. Now, this app secured $1 million (nearly £0.72 million) in a seed funding round.

Eyes to grow user base in the US

The investment round in London-based So Syncd was led by Upscalers investment club along with participation from KM Capital, a US VC firm, and a number of angel investors. The fresh fund will be used to grow its user base in the US.

“We’re delighted to welcome our new investors on our journey of building a better way to date,” said CEO Jessica, an ex-investment banker who has recently taken on an additional role as the UK lead of Women in Tech. “Technology has come such a long way over the past decade yet dating apps are still based on looks. So Syncd adds the missing piece of the jigsaw puzzle: personality compatibility.”

“I love Jessica and Louella’s enthusiasm and passion for building So Syncd. I’m thrilled to be supporting them on their journey. They know their market well and are determined to deliver the best experience for their users to connect,” said Yoann Benhacoun of Upscalers.

Growth during pandemic

Founded by Louella and Jessica Alderson in February 2021, So Syncd operates with the intention to help people find love faster. Despite the pandemic crisis, the dating app with a unique matching algorithm gained traction and has helped at least 462 couples fall in love. Also, two couples are already married and many of them are engaged. Moreover, it has witnessed its daily active users increase by 160%.

One of the key challenges of dating apps is attracting female users and nearly two-thirds of users are men across the industry. This is where So Sycnd makes a difference. “We have a perfectly even split of men and women which improves the experience for everyone,” said COO Louella, who helped scale a previous start-up to a valuation of over £1bn before setting up So Syncd. “We have a highly engaged user base. A match on our app is seven times more likely to result in a conversation compared to the industry average.”

How does it work?

So Syncd asks you to take a five-minute online test to work out your personality type. You are given a compatibility percentage with each potential match which indicates the chance of you forming a strong connection. The founders explain that, after years of research, they’ve discovered that it’s a mixture of both opposites and similarities between the couple that works best. The ideal personality matches have just the right amount of similarities to form a strong connection and the right amount of differences to create that spark.

The app connects people on a more meaningful level. It uses a unique algorithm based on Myers-Briggs personality types to match couples. The Myers-Briggs test has largely been used in the business world including by 89% of Fortune 100 companies. This is the first time that a dating service has used it to help people find love.

So Syncd has over 60,000 users and is supported by the growing popularity of personality tests with Google searches for ‘MBTI’ (Myers & Briggs Type Indicator) doubling last year. It is claimed that over three million messages have been sent through the app.