London-based cybersecurity startup launches Noetic Cyber with £14M funding to reduce cyber risk

Noetic Cyber Image credits: Noetic Cyber

Based in London, Noetic Cyber is a new entrant to cyber asset and controls management markets. The company uses a cloud-based platform to provide teams with unified visibility of all assets to make faster, more accurate decisions to detect coverage gaps and reduce cyber risk.

Raised $20M

Recently, the cybersecurity startup has raised $20 million (approx £14.4 million) funding in a Series A round led by Energy Impact Partners, with participation from existing seed investors TenEleven Ventures and Glasswing Ventures.

In addition, Noetic is adding depth to its board of directors, with the appointment of Alan Kessler as an independent board member. Alan was previously the CEO of Thales e-Security and serves on the boards of BlackSky, Thales, and Sotero.

Noetic Cyber: What you need to know 

Founded by Paul Ayers, Allen Rogers, and Allen Hadden, Noetic Cyber helps security teams better understand cyber risks by building a map of the relationship between their assets and entities, along with context and insights to make faster, more accurate decisions.

“Good cyber asset management is foundational to addressing the inherent friction between the IT and security teams, as it provides both parties with an accurate view of assets to defend, potential security gaps and priorities to address,” said Chris Steffen, research director, information security, Enterprise Management Associates. “Noetic is able to help to bridge the gap between the CISO and the IT organisation, with an innovative approach to cyber asset management that provides immediate value.”

The platform has a rich automation workflow engine as a core part of the solution, enabling security teams to anticipate and react to changing IT and security requirements.

Notably, the three founders have over 85 years of collective cybersecurity experience at nine different startups, most recently, all three were integral to the development of Resilient Systems (acquired by IBM).

“Through my discussions with CISOs and security leaders, I’ve repeatedly heard that they need better visibility into their constantly changing digital infrastructure, but equally they don’t want just another dashboard of issues to address,” said Paul Ayers, CEO, and co-founder, Noetic Cyber. “Security needs certainty in order to automate processes, and with Noetic, we’re providing the high-fidelity source of truth that allows security teams to use automation to identify, prioritize and fix problems.”

Advisors and investors

The company boasts an experienced team of advisors and individual investors, including well-respected cyber investor, Niloofar Razi Howe, PwC cybersecurity partner, Richard Horne, CloudSecurity Alliance CEO, and co-founder, Jim Reavis, and Nicholas Warner, COO of SentinelOne.