Australian-UK startup Localz bags £2M to support last-mile of retail and services industries

localz Image credits: localz

These days customers demand so much more! They expect two-way conversations with the brand, if they are not pleased, they might let entire social media know about it. In this case, the digital customer engagement strategy comes handy since it helps the company provide a better customer experience. 

In this regard, Localz is a real-time digital customer engagement platform combining real-time location tracking with two-way customer communications through a suite of configurable modules and apps. 

Raised £2M funding

Recently, the company secured £2 million funding led by London-based investment manager Triple Point. The digital customer engagement platform will use the funding to further develop its product portfolio as well as putting a customer-centric approach to services post-COVID. 

There has been an unprecedented amount of pressure on organisations, in particular those who work in the retail and services industry. The Health and safety of customers and employees need to be at the forefront but there is also heightened demand for good customer experiences. We are delighted to have received this funding so we can continue to deepen our product portfolio to support the last-mile of the retail and services industries as they navigate the new normal,” said Tim Andrew, CEO & Co-Founder at Localz. 

Takes out communication complexity

The company location technology and automated communication workflows take the complexity out of last-mile interactions, all the while providing excellent customer experiences.  

The Localz platform enables click and collect order management, real-time tracking of the service technician, accurate ETAs, and two-way communication. Localz “on my way” messaging increases customer satisfaction and first-time access rates.  

With contactless services and delivery becoming the new norm, Localz has seen a surge in demand for its services since the start of the pandemic. As of now, the company works with an impressive list of clients including RAC, HSS Hire, OVO Energy, Autoglass, Rentokil, and Woolworths. Also, the UK company recently launched its ‘Count Me In’ solution which provides real-time counting of customers for retailers to safely monitor in-store traffic.

“We are excited to be supporting the team at Localz as they continue to deliver innovative products to the retail and field services markets. We have been particularly impressed with how they have responded to the challenges of the Covid era by building new solutions to help their clients operate and remain open for business,” said Daniel Cardenas-Clark of Triple Point.