London-based Lifted raises £1.6m

London-based Lifted has raised £1.6 million to transform home care in a Seed round led by Fuel Ventures.

Alongside Fuel Ventures, Vitry Enfants Ltd, and Marc Cohen, Chief Co-Investment Officer of 1818 Venture Capital also participated. This round of investment takes the total raised by Lifted to £3.1 million, since Lifted was first incubated by British Gas and venture builder Zero 1.

The tragic impact of Covid-19 on care homes has made many of us anxious about care for loved ones. Spiralling demand has made the need for alternatives stark. Lifted is created to put people back in control of their care options so they can stay in their own homes for longer.

Rachael Crook, CEO and Co-Founder of Lifted said: “We are proud of the success we have seen in just over a year. We have excellent customer reviews, provide award winning care, a fast-growing business, and we’re doing it in a way that benefits everyone. In short, we are proving that responsible tech can help to solve some of the problems in our healthcare system thought intractable.

“Now the aim is to develop our Platform to bring more joy to families, quickly scale the business and build on the data-driven capabilities of our Platform which this funding will enable us to do.”

Mark Pearson, Founder and Managing Partner of Fuel Ventures said: “We’re incredibly excited to be leading this latest round of investment. We’ve seen several propositions that are looking to innovate the care sector, but Lifted really impressed us. Lifted’s approach of employing carers, paying a living wage and empowering them to do their work through software is why they will continue to grow quickly.

“The care sector is highly fragmented and both carers and patients are very dispersed, so creating a solution that works for both sides is incredibly important if we’re going to create real change.”

The new funding will be used to extend these services further to develop a one-stop-shop to support anyone through the process of caring for a loved one. This will include tools to engage and personalise care, guidance and advice for families, a Platform to upskill and recognise care workers remotely and building out its AI capabilities to provide automated coaching and assisted decision-making.