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Lazy Flora: UK’s ‘Hello Fresh for plants,’ bags £500K, making gardening hassle-free for urban gardeners

Lazy Flora

Based out of Nottingham in the UK, Lazy Flora is making gardening hassle-free for urban gardeners on a subscription basis. 

Recently, the company has raised £500K from VC firm, Midven through the Midlands Engine Investment Fund (MEIF), following increased demand for its online plant delivery service. 

Claire Ransom, Lazy Flora Founder, said: “We are delighted to have received this game-changing investment from Midven. We have the beginnings of a truly exceptional team and product and are so excited to now be able to execute the ambitious plans we have for the business.”

How will the funding be used?

The UK company will use the funding to build a new e-commerce platform and ramp up its marketing efforts. 

The company is also planning to add more than 20 new staff over the next three years, supporting its continued growth and meeting customer demand.

Founded to help urban gardeners

Founded by Claire Ransom in 2017, Lazy Flora aims to solve a very simple problem: how to easily get beautiful plants onto an inner-city balcony, with no car, no plant knowledge, and no heavy lifting.

Claire in her blog post, mentions, “My aim in building Lazy Flora is to create something that inspires people. It’s about joy and making beauty and nature more accessible. I’m not out to become a millionaire or an overnight success. I care about stunning, high-quality products, and amazing customer service. These values are at the very heart of this company.”

Over the last 12 months, the company has seen its revenues increase by 600%. The company operates similar to German company Hello Fresh, a food subscription platform that sends pre-portioned ingredients to users’ doorstep each week.

Roger Wood, Director at Midven, said: “Having established itself in a sphere that is disrupting the traditional customer journey in the world of plants, Lazy Flora is a great example of a business that has a clear strategy to accelerate its growth journey. Claire is a passionate and ambitious founder, and we look forward to working with her to make the business a great success.”

 Sajeeda Rose, Chief Executive, D2N2 LEP, said: “I’m delighted to see the Midlands Engine Investment Fund supporting dynamic and ambitious businesses. Lazy Flora is a great example of a firm innovating and adapting to accelerate growth and provide job opportunities, supporting our collective ambitions to rebuild and grow our economy.”