JustGiving has extended its functionality to offer crowdfunding capabilities to 12m individual users and its charity partners.
The company has been incubating a crowdfunding platform for nearly two years, with test campaigns including someone raising funds for a Paralympic team, and has finally gone live with an offer suitable for both citizens and groups to use.
JustGiving worked with 30 charities to develop the new proposition, which offers mobile-optimised crowdfund campaigns that last for 30 days and use smart analytics to boost coverage. If the campaign is successful, JustGiving takes a 5% fee.
Mark Hodgson, chief commercial officer at JustGiving, said: “We have taken JustGiving’s 15 years of experience in connecting good causes with people who care and built a set of tools that will unlock the power of the crowd for any good cause – transforming how people crowdfund for social good. Whether it’s helping a neighbour in need, building a community centre or helping a charity send vital humanitarian assistance in the wake of a natural disaster, JustGiving is striving to ensure no good cause goes unfunded.”
The platform has raised some $3bn since it launched in 2001 as a charitable fundraising platform.