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Is Facebook too powerful?

Following the recent Facebook and Cambridge Analytica data debacle, Paul Thompson, CRO at Blis, ponders whether Facebook is far too powerful an entity.

3 hours and 27 minutes into Mark Zuckerberg’s testimony before the House Energy and Commerce Committee on Capitol Hill, Senator Sullivan pressed Mark Zuckerberg on the question – is Facebook too powerful? It’s a sentiment reflected by the House of Lords here in the UK, who have called on the Competition and Markets Authority to launch a study into Google and Facebook’s ‘dysfunctional and opaque’ digital advertising market.

Questioning Facebook’s dominance

Facebook can be an extraordinarily useful tool – it’s connected people and ideas around the world like nothing before. But it’s exactly this magnitude which is becoming a problem.  A lack of understanding on the part of politicians and consumers alike about what Facebook is, what it does, and how it works means it hasn’t been regulated like other behemoths in the communications world. This lack of regulation has allowed Facebook to become huge....

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