Allplants, a vegal meal delivery service, has secured £7.5m in funding.
The startup’s Series A drew support from Octopus Ventures (which has backed UK startups including Graze, Secret Escapes and Zoopla), Felix Capital (FarFetch and Deliveroo), partners from VerlInvest, and high profile individuals including environmentalist and YouTuber Jack Harries.
David Milner, ex-CEO Tyrells; and Simon Nixon, founder of MoneySupermarket.com, also participated.
Commenting on the announcement, Jonathan Petrides, co-founder of allplants said:
“The plant-based movement has become mainstream and is growing fast. Today, each evening, an allplants meal is enjoyed every 15 seconds. Most allplants customers aren’t veggie or vegan, they’re curious and hunting for convenient, healthy ways to boost their busy lives. This investment well help us fuel the plant-based movement forward.
“Our delicious chef-made meals, help them nurture a positive relationship with their health and the health of our planet without compromise. We’re excited to build a home for plant-based living in the UK and continue sharing our food with the world, to inspire the next billion plant-powered people.”
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Will Gibbs of Octopus Ventures commented: “JP and Alex re-set the bar for the level of ambition and energy expected for mission-led founders. Allplants has the potential to build a brand in a really meaningful market and the sheer number of evangelising customers today is a reflection of this already. Across our team we have a large number of allplants converts! The team have already attracted some amazing employees and investors, and we look forward to helping them build a category defining business.”
Antoine Nussenbaum from Felix Capital added: “The allplants team has done a fantastic job since our investment 18 months ago. Aside from executing on their vision to provide a healthy and convenient plant-based range of delicious products, they are also building a very authentic, mission-led, brand and community, ingredients we love at Felix. As such, we are delighted to double-up in this round and to team-up with Octopus to support JP, Alex and their team in the next stage of their exciting journey”
Based in North London, allplants has raised a total of £8.3m ($10m).Today’s news comes after the startup raised £800,000 of investment in May last year.