Skip to content

SwipeStation raises £300k to bring more to marketing

In-venue marketing platform SwipeStation has raised over £300k from two angel investors. This values the business at around £1.25m.

The Hertfordshire-based startup allows companies to track customer interaction with marketing campaigns through printers and scanners.

The investment will be used to manufacture the SwipeStation devices, develop the software platform, hire full-time staff and marketing.

‘Heart and soul’

Swipestation was launched in 2012 by 23-year-old Sam Fresco and founder of digital agency Clock, Syd Nadim.

Fresco, who currently works as director at the company, said that they had invested “huge amount of money, sweat and tears getting SwipeStation to a stage where we were ready to seek investment.”

I’ve put heart and soul into this business and it’s a huge vote of confidence that two experienced businessmen share the vision and are willing to invest a considerable amount of cash into helping make that vision a reality.

SwipeStation in use

How it works

Each SwipeStation has a built-in scanner and printer that interacts with mobiles or point-of-sale so that companies can know who exactly is interacting with their campaign.

Customers use QR codes which they can scan at the Swipestation to get a ticket that they can redeem at the till.

Existing clients include RedBull, Pepsi and Empire Cinemas.

Topics

Register for Free

Get daily updates and enjoy an ad-reduced experience.

Already have an account? Log in