Clarisite has announced the closing of a Series A $5.5m round of financing led by Lazarus Israel Opportunities Fund, a US-based hedge fund.

The provider of ‘third umpire’ digital customer experience solutions for both the web and mobile also announced the appointment of Yaron Morgenstern as chief executive officer who will lead the company’s international expansion.

“We’re thrilled to have led this latest funding round so that the company can move from start-up to scale-up,” said Brian Abrams, partner at Lazarus.

“Clarisite’s technology is a quantum leap forward and I think it’s fast becoming a ‘must have’ in industries such as finance, insurance, and health care.”

With a focus on the financial services and insurance sector, Clarisite is working with organisations such as AXA Global Insurance, to inform and facilitate action based on real-time insights into what online and mobile customers are doing but also why they are doing it.

This actionable insight is used to optimise the customer experience, enhance customer service, improve regulatory compliance and reduce risk exposure.

Yaron Morgenstern joins immediately to spearhead the company’s expansion in Europe and across North America.

“Clarisite has a unique market offering, providing organisations with on-demand actionable insight into their customer’s behavior,” said Morgenstern.

“As traditional bricks and mortar companies fully embrace their digital touch points, often under strict regulatory scrutiny, we are perfectly placed to ensure they have the information they need when they need it to make informed decisions and take actions upon them.

“It’s like having a third umpire to help make informed decisions. Moving our head office from Israel to London is a first step in our expansion plans.”

Clarisite was founded in 2010 by Yoav Schreiber, Yaron Gueta and Hanan Blumstein and has offices in London, New York and Tel Aviv.