In a bid to reach more audiences and generate sales for businesses, Instagram has announced it will introduce ads to the Explore page.
According to the social media app, Explore is a popular way for users to discover, shop and connect with people, businesses and creators. More than 50% of accounts on Instagram use Explore every month. Consumers use this feature to find new accounts and want to see photos and videos related to their interests from accounts they may not already follow.
For businesses – this is somewhat great news. According to stats provided by Instagram, 80% of people follow a business on Instagram, and Explore can help them find the next business or product they might love.
Brands are an important part of the Instagram experience for people. Whether it’s shopping, catching up on stories or discovering the latest trends, the app have analysed people actively looking to connect with brands they like. With a ton of data on consumers, there’s no doubt the purchasing experience will also begin to become more personalised.
For advertisers, this is an opportunity to be part of what’s culturally relevant and trending while reaching new audiences who are looking to discover something new. Advertisers can easily extend their campaigns using automatic placements with a simple opt-in to reach audiences in Explore.
The move comes as Instagram aims to become a marketplace for not only sharing images but also making items and products accessible to buy. Users are essentially turning into consumers with the option to discover something new, and for businesses to connect with people who might become meaningful customers.