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The UK can spearhead the global AR revolution


Danny Lopez, COO at Blippar, argues why he thinks Britain could be at the forefront of augmented reality innovation. 

Rome wasn’t built in a day, nor was the Internet.

Augmented reality has been making waves for a number of years now, but many have been sceptical, either arguing the technology is already in decline, or that it will never take off in the first place.

Big technology players such as Apple, Google and Facebook have recently started to make bold and ambitious statements about the impact this technology could have on society. Tim Cook has hailed AR as ‘transformative’, and embedding AR into the next generation of iPhones has suddenly brought the ability to create augmented reality for people across the globe....